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Looking Back . . .
Continental Ranch
Assembled by Lew McGinnis and originally developed by American Continental. Continental Ranch was one of the first master planned communities in Southern Arizona. The Planning Center provided annexation assistance, master planning, landscape architecture and land entitlements with the first Specific Plan adopted in Pima County in 1987. This highly successful 2,800-acre community is now over 90% developed and provides a focal point in Marana for stable neighborhoods, employment, shopping and recreation as a true master planned community should.
Featured Services
Our Design Toolkit
At The Planning Center, we strive to make our clients’ vision a reality. We utilize a variety of professional tools and skills we refer to as our Design Toolkit. Each project is evaluated to determine which design tools are most appropriate based on the project’s goals, jurisdiction, team, budget and other factors. Design tools can range in complexity from a simple napkin sketch to a fully animated fly-through video. At each stage of the project, the client’s input shapes the outcome of our work.
El Mirage
Our Toolkit features include:
Charrettes – All our projects include a planning/design charrette, which shapes the project’s overall design concept. These intense meetings are highly productive, and their outcomes help to efficiently guide the project team through completion.
Concept RenderingsA picture is still worth a thousand words. The Planning Center creates stunning graphics that help tell the project’s story and sell the concept to investors, reviewers and the public. Jurisdictions now expect this level of graphic detail with all submittals. Renderings may take the form of rendered site plans, elevations, perspectives or 3D models.
Silverbell Streetscape Photo Simulations – The Planning Center creates photorealistic renderings of proposed projects utilizing a technique we refer to as forensic photo simulations, which guarantees the accuracy and detail of what is depicted. These simulations have proven critical in the public’s acceptance of numerous roadway, utility and development projects.
3D Fly-Throughs – The Planning Center can create a fully animated 3D fly-through of a proposed project within its surrounding context and can even show phased development on more complex projects.
Technology – Our ability to work with or lead a project team is largely based on our expertise in the latest technology. The Planning Center continually strives to remain on the cutting edge of technology, and we embrace and utilize the latest and best technology for our clients and our projects.

Orange Grove
Pro Bono Projects
  • Vail Community Center Town Hall
Recently Approved Projects
  • Marana Regional Landfill Specific Plan
  • Centennial Club Rezoning
  • Rancho Sahuarita Specific Plan Amendment
New Projects
  • Regional Transportation Authority Silverbell Road Photo Simulations
  • Tierra Grande, RV Park Comprehensive Plan Amendment and Rezoning - Pinal County
  • Valero Station PAD – Casa Grande
  • Kayenta General Plan & Zoning Code
  • Northern Star Properties PAD
  • Abrego and Nogales Highway Specific Plan – Sahuarita
  • Grant Road Parking Studies
  • ADOT Feasibility Study – Benson
  • Rio Verde Village Annexation and PAD
We are honored to be associated with several prestigious awards, including:
  • Solar Zone @ UA Tech Park
    • Making Arizona Competitive in the 21st Century (MAC21)
    • Metropolitan Pima Alliance (MPA) Common Ground Award for Economic Development
    • US Department of Commerce Economic Development Administration, Innovation in Green Technology Award
    • Excellence Award for Innovative Economic Development, Governor’s Regional and Rural Development Conference
  • Vail Academy: MPA Common Ground Award for Planning and Architecture
  • Kino Health Campus PAD: MPA Common Ground Award (Finalist) for Economic Development
About the CEO
Michael Grassinger, AICP
Originally from Cincinnati, Ohio, Mike joined The Planning Center in 1989 following 6˝ years with the Tucson Planning Department and 5 years within the private development community. With partners Linda Morales and Jack Neubeck, he purchased this Tucson office from the parent California firm in September 2000. He also continues to be active in the community, serving in the DM50, Tucson Housing Commission, SAHBA, La Frontera Arizona, UA's College of Architecture and Landscape Architecture Dean’s Executive Advisory Board, Metropolitan Pima Alliance and Urban Land Institute. He especially values his long-term client relationships and the significant impact he has had on the built environment throughout Southern Arizona.
Thank you all for attending our Holiday Party and for your generous donations
to the Community Food Bank and supporting the Troops!
a  110 s church ste. 6320 tucson az 85701 p  520.623.6146 w e

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